When information is transferred on social media, it passes through what is known as “the cloud,” a system of many individual data centers all around the world. Each data center is designed to serve a specific purpose, processing data typically for the company or agency that owns it, though there are some third-party data centers that rent their storage and processing to companies that pay for it. Data centers are normally very large and have very high power densities, and as such, it is crucial to ensure that they are properly cooled and that their power is managed efficiently, so there’s a huge market for products designed for those specific purposes. If you’re interested in learning more about how data centers work, here’s a great article on the topic that we really think you’ll like: https://whartdesign.com/data-centers-are-the-key-to-the-cloud/